When preparing a news release, what should the officer strive to do?

When preparing a news release, the officer should strive to be open and avoid using technical fire terminology. This approach ensures that the information is accessible and understandable to the general public, who may not be familiar with specific fire-related jargon. Clear communication is essential in maintaining transparency, building trust within the community, and ensuring the message is received as intended. By using straightforward language, the officer can effectively convey crucial information without alienating or confusing the audience.

This practice also helps in promoting accountability and fostering a positive image of the fire department. Ensuring that the public is well-informed can lead to better community relations, as citizens appreciate clarity and honesty in communications regarding events and department activities.